Developed a brand character system for Indigo, a furniture brand, by transforming its core product categories—including tables, chairs, and lighting—into a cast of distinctive characters with unique personalities.
Inspired by the brand's identity and the characteristics of its products, each character was designed with its own personality and interactions, creating a cohesive and flexible visual system that can be applied across brand identity, social media, campaigns, and merchandise.
為家具品牌 引体向上（Indigo） 建立品牌角色系統，以品牌主要家具品項(桌、椅、燈等)為角色原型，將日常家具轉化為富有個性與生命力的角色形象。
設計從品牌理念與產品特性出發，為每件家具賦予獨特的性格與互動方式，打造兼具辨識度與延展性的角色系統，可靈活應用於品牌識別、社群內容、活動宣傳及周邊商品等多元品牌情境。
草圖 Sketch
配色測試 Colour Exploration
動畫製作 Animation
